2026 Conference Schedule
April 30 & may 1, 2026 – Sheraton Cavalier Saskatoon Hotel, Saskatoon, Sk
*Times and session order are subject to change.
April 30, 2026
8:00 AM
Registration & Coffee
8:30 AM
Opening Remarks
9:45 AM
Networking Break
10:15 AM
Panel: From Automation to Intelligence: How AI and Data Analytics are Reshaping Food and Beverage Manufacturing
This panel will discuss how artificial intelligence, automation, and advanced data analytics are revolutionizing manufacturing. Hear from industry leaders about opportunities for innovation, efficiency, and smarter decision-making. Discover how embracing AI today can position your business for success in tomorrow’s competitive market.
11:15 AM
Wittington’s Made in Canada Fund: Supporting Canadian Food Resiliency
This session will provide an overview of Wittington Investments’ C$100 million Made in Canada Fund, created to strengthen Canada’s food security, and support innovation in sustainable agriculture. Learn how the fund is designed to help Canadian food processors access growth capital to build resilient supply chains, and position your business for long-term success.
12:00 PM
Lunch Break
12:55 PM
Welcome Back
1:00 PM
Panel: The Future of Food as Medicine: How Gut Health, Functional Nutrition and GLP-1 Impacts Food Innovation
This dynamic panel brings together leading experts to explore the powerful connection between gut health, functional nutrition, and GLP-1 therapies—and what it means for the future of agri-food and beverage products. Learn how these trends are reshaping consumer expectations, creating new market opportunities, and driving the development of foods.
1:45 pm
Networking Break
2:15 pm
Fireside Chat: Building Resilience and Strengthening Agri-Value Enterprises in Uncertain Times - Speakers TBD
This session explores how companies can withstand disruption and emerge stronger in a rapidly shifting business landscape. Through real-world examples, Senior Leaders from the Agri-value sector will share their mindsets, and adaptive strategies that enable their organizations to navigate uncertainty, recover quickly, and sustain long-term performance. It’s a deep dive into turning volatility into a strategic advantage.
3:15 PM
Keynote: BECOMING PREFFERED: Level Up the Brand Experience
In this high-energy keynote, Michael Vickers reveals the strategies that transform good companies into preferred providers. You will discover how to become the “emotional favorite” in your market, build trust faster, and deliver distinctive value that insulates you from price-driven competition.
This isn’t theory. It’s a proven framework built from decades of real-world experience helping organizations across North America stand out, win more business, and create the kind of customer advocacy that fuels sustainable growth.
Whether you are competing against industry giants or emerging disruptors, you will leave with a clear understanding of what it takes to become—and remain—preferred.
5:00 PM
Industry Networking Reception
Top of the Inn
Sheraton Cavalier Saskatoon Hotel

May 1, 2026 Workshops
The industry workshop and the B2B networking session are offered in-person only and target executives and decision-makers from value-added processing companies.
8:00 AM – 11:30 AM
Workshop: Becoming Preferred - Building Your Brand Experience Blueprint
You’ve heard the “why.” Now let’s build the “how.”
This hands-on workshop picks up where the keynote left off, giving you and your team the tools to map, evaluate, and elevate your client experience from first contact to long-term partnership.
Through guided exercises and collaborative discussion, you’ll identify the critical touchpoints in your client journey, uncover gaps between current practice and client expectations, and develop practical strategies to deliver distinctive value at every stage.
You’ll leave with a personalized Brand Experience Blueprint—a working document you can take back to your organization and implement immediately. No vague concepts. No generic checklists. Just a clear, actionable roadmap tailored to your business.
What you’ll work on:
- Mapping your current client journey and identifying high-impact touchpoints
- Applying the “Five Customer Values” to overcome price-driven conversations
- Building “High Touch” strategies that create lasting trust
- Designing experiences that turn satisfied customers into vocal advocates
- Creating authentic differentiation
This workshop is interactive, practical, and designed for teams ready to do the work. Come prepared to roll up your sleeves—and leave with a blueprint that puts you ahead of the competition.
8:00 AM - 11:30 AM
Pre-arranged B2B Networking
New for 2026, this pre-arranged B2B networking session will require pre-registration so participating agri-value companies will be matched with like-minded companies to explore collaborations and partnerships to advance their strategic business goals.
The result is a focused environment where businesses can explore new opportunities, accelerate deals, and build meaningful professional relationships in a streamlined, efficient format.
Registration closes March 31, after which registrants will receive further instructions to develop their company profile, select and schedule meetings with companies they want.
Session schedule:
- 8:00 AM – 9:00 AM: Light networking breakfast
- 9:00 AM – 10:00 AM: Scheduled meetings
- 10:00 AM – 10:30 AM: Coffee break
- 10:30 AM – 11:30 AM: Scheduled meetings
- 11:30 AM – 12:30 PM: Light networking lunch







